Workflow
How we work
The process that sharpens identity, structure, and positioning from the start
You get a clear roadmap with milestones, approvals, and a strong focus on how the site should both feel true to the artist and work for the people who actually need to use it.
The goal is a digital presence that feels right for the artist and works for the people around the project — not just something that is ready to launch.
If you want to connect the workflow to scope, start with packages. If you want to see how the process translates into real outcomes, go to cases. If you still need to clarify what the website should contain, read musician website, or move straight to a clear review.
KICKOFF
Week 1- Goals, audience, and professional direction
- Artistic direction, roadmap, scope, and deadlines
Deliverable
Project plan + prioritized page flows, identity, and positioning
Approval
You approve plan and direction before we proceed
VISUAL DIRECTION
Week 1-2- Moodboard
- Typography and colors
- UI direction on key pages
Deliverable
Visual direction aligned to your sound, your profile, and how you should be perceived
Approval
You approve style direction before design phase
DESIGN & COPY
Week 2-3- Complete page layouts
- Copywriting consultation
- Design review
Deliverable
Clickable structure with clear messaging, strong identity, and next steps
Approval
You approve content and page hierarchy
BUILD
Week 3-5- Development and setup
- Animations
- Performance optimization
Deliverable
Staging site with continuous quality checks and experience tuning
Approval
You review the live staging site before launch
LAUNCH
Week 5-6- QA and testing
- Go-live
- Handover
Deliverable
Live site + handover documentation
Approval
Joint launch check and support window after go-live
What we need from you
- Logo + cover art
- Press text and bio
- Release and tour plans
- Links to music and social profiles
- High-quality photos
Why the process works
- 01Fixed milestone plan with clear decision points
- 02Transparent progress communication
- 03Staging link so you can follow progress in real time
- 04Documented QA before launch
- 05Handover with next steps after go-live