[Workflow] — 05
How we work
The process that sharpens identity, structure, and positioning from the start
You get a clear roadmap with milestones, approvals, and a strong focus on how the site should both feel true to the artist and work for the people who actually need to use it.
The goal is a digital presence that feels right for the artist and works for the people around the project — not just something that is ready to launch.
If you want to connect the workflow to scope, start with packages. If you want to see how the process translates into real outcomes, go to cases. If you still need to clarify what the website should contain, read musician website, or move straight to a clear review.
[01] — Week 1
KICKOFF
- Goals, audience, and professional direction
- Artistic direction, roadmap, scope, and deadlines
- Deliverable
- Project plan + prioritized page flows, identity, and positioning
- Approval
- You approve plan and direction before we proceed
[02] — Week 1-2
VISUAL DIRECTION
- Moodboard
- Typography and colors
- UI direction on key pages
- Deliverable
- Visual direction aligned to your sound, your profile, and how you should be perceived
- Approval
- You approve style direction before design phase
[03] — Week 2-3
DESIGN & COPY
- Complete page layouts
- Copywriting consultation
- Design review
- Deliverable
- Clickable structure with clear messaging, strong identity, and next steps
- Approval
- You approve content and page hierarchy
[04] — Week 3-5
BUILD
- Development and setup
- Animations
- Performance optimization
- Deliverable
- Staging site with continuous quality checks and experience tuning
- Approval
- You review the live staging site before launch
[05] — Week 5-6
LAUNCH
- QA and testing
- Go-live
- Handover
- Deliverable
- Live site + handover documentation
- Approval
- Joint launch check and support window after go-live
[From you]
What we need from you
- Logo + cover art
- Press text and bio
- Release and tour plans
- Links to music and social profiles
- High-quality photos
[Why]
Why the process works
- Fixed milestone plan with clear decision points
- Transparent progress communication
- Staging link so you can follow progress in real time
- Documented QA before launch
- Handover with next steps after go-live