Workflow

Howwework

The process that sharpens identity, structure, and positioning from the start

You get a clear roadmap with milestones, approvals, and a strong focus on how the site should both feel true to the artist and work for the people who actually need to use it.

The goal is a digital presence that feels right for the artist and works for the people around the project — not just something that is ready to launch.

KICKOFF

Week 1

Goals, audience, and professional direction
Artistic direction, roadmap, scope, and deadlines

Deliverable

Project plan + prioritized page flows, identity, and positioning

Approval

You approve plan and direction before we proceed

VISUAL DIRECTION

Week 1-2

Moodboard
Typography and colors
UI direction on key pages

Deliverable

Visual direction aligned to your sound, your profile, and how you should be perceived

Approval

You approve style direction before design phase

DESIGN & COPY

Week 2-3

Complete page layouts
Copywriting consultation
Design review

Deliverable

Clickable structure with clear messaging, strong identity, and next steps

Approval

You approve content and page hierarchy

BUILD

Week 3-5

Development and setup
Animations
Performance optimization

Deliverable

Staging site with continuous quality checks and experience tuning

Approval

You review the live staging site before launch

LAUNCH

Week 5-6

QA and testing
Go-live
Handover

Deliverable

Live site + handover documentation

Approval

Joint launch check and support window after go-live

What we need from you

Logo + cover art
Press text and bio
Release and tour plans
Links to music and social profiles
High-quality photos

Why the process works

01Fixed milestone plan with clear decision points
02Transparent progress communication
03Staging link so you can follow progress in real time
04Documented QA before launch
05Handover with next steps after go-live